FAQ

BUILDING YOUR STRATEGY

Sign up for an account, and our user-friendly Marketing Strategy Builder will walk you through a step-by-step process to develop a marketing brief. For paid accounts, we also create a marketing plan.

We guide you along the following key steps: provide us with details about your business – goals, what makes your business unique, who’s your target audience, what products you’d like to promote, competitors, your budget, and details on your brand. Alline provides you with a recommended marketing brief. For paid accounts, we also provide you with a marketing strategy that includes how to build out your marketing activities, i.e., content, channels, budget, and measurement plan.

A marketing brief provides a summary overview of your company, target audience, industry, and high-level opportunities.

Paid accounts receive a marketing strategy customized for their business. Our website empowers small businesses to craft winning marketing strategies, minus the marketing degree. We guide you through the process, from defining goals and understanding your audience to recommending channels and creating compelling content.

We want to know more about your company so that we can provide you with a customized marketing plan. Get ready to tell us about your company goals, brand, customers, unique value proposition, competition, and budget. We’ll guide you through responding to each question and then provide you with a marketing brief and a marketing strategy (for paid accounts).

We provide a Business Foundation tool that captures key details about your company and customers to shape your strategy. We then use Artificial Intelligence to provide you with a marketing brief. Paid accounts also receive a customized marketing strategy.

Yes! Based on your goals and other factors, we recommend content and channels, such as social media.